Source Naturals® Modernization Project
Modernizing identity, packaging architecture, product storytelling and digital expression for a legacy wellness brand.
Creative Director · Brand Strategist · Marketing Leader
Good creative should do more than look good.
I’ve spent my career building brands, products, teams, and systems around that idea. I combine creative direction with marketing, strategy, and a healthy obsession with what happens after the creative leaves the room.
- $2.5M+ Operational Savings
- 4% MoM D2C Growth
- 700%+ Launch Performance
- 4,500+ SKU Ecosystem
Selected Work
Explore All Work →
The work is bigger than the work.
A great idea can still die from a bad process, unclear strategy, the wrong product, or a team that isn't aligned around what they're trying to accomplish. Creative direction means caring about all of it. Not because every problem is mine to solve, but because all of it affects the work.
Creative
- Brand
- Identity
- Art Direction
- Campaigns
- Storytelling
Strategy
- Positioning
- Marketing
- Consumer Insight
- Product Innovation
Leadership
- Teams
- Operations
- Systems
- Budgets
- Technology