Creative
- Brand
- Identity
- Art Direction
- Campaigns
- Storytelling
Creative Director · Brand Strategist · Marketing Leader
Good creative should do more than look good.
I’ve spent my career building brands, products, teams, and systems around that idea—combining creative direction with marketing, strategy, and a healthy obsession with whether the work actually works.
- $2.5M+ Operational Savings
- 4% MoM D2C Growth
- 700%+ Launch Performance
- 3,000+ SKU Ecosystem
Selected Work
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Brand Transformation
Source Naturals® Brand Evolution
Modernizing identity, packaging architecture, product storytelling, and digital expression for a legacy wellness brand.
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Digital Growth
Source Naturals® D2C Transformation
Rebuilding the direct-to-consumer experience across UX, content, email, and organic growth.
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Strategic Leadership
Threshold Enterprises® Brand Strategy
Defining positioning, creative frameworks, and innovation roadmaps for a multi-brand organization.
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The work is bigger than the work.
A great idea can still die from a bad process, unclear strategy, the wrong product, or a team that isn't aligned around what they're trying to accomplish. Creative direction means caring about all of it—not because every problem is mine to solve, but because all of it affects the work.
Strategy
- Positioning
- Marketing
- Consumer Insight
- Product Innovation
Leadership
- Teams
- Operations
- Systems
- Budgets
- Technology